How Did JBL Get Its Name?

James Bullough Lansing, an obsessed and depressed genius, invented everything he could including his  name.  In Illinois he was born as James Martini in 1902.  At some point he added the middle name Bullough and for some unknown reason, later changed his last name to Lansing. He moved to Salt Lake City, worked as an engineer, and then began to build radio loudspeakers as the Lansing Manufacturing Company.  He moved to California when sound was being added to movies and became known as the best man to improve movie sound. The company floundered until 1941 when it partnered with Altec Service Corporation- which did movie sound maintenance and repair. Parts became a problem  so in 1946, Lansing left Altec and founded Lansing Sound, Incorporated. Altec Lansing complained that using Lansing impinged on Altec Lansing’s rights so a new identity was created: JBL -James B. Lansing Sound, Incorporated.

http://www.jbl.com/EN-US/AboutUs/History/Pages/History.aspx

May 2012: Take a look at this new video JBL made detailing their history.

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One Response to How Did JBL Get Its Name?

  1. MORATA August 25, 2010 at 1:46 pm #

    JBL has been the inventor of this little cabinet called “monitor”, constant directivity, bass reflex, and it’s very important to tell than today in 2010, JBL built all it’s components, 1st loudspeakers with the greatest knowledge in the world while nearly all the “orthers” just assemble components from many origins, china often.
    JBL it’s more than 60 years of great experience, and excellence.
    JBL products grown old rather well and are very easy to sell in 2nd hand.
    ericmorata@wanadoo.fr
    user of JBL / JBO pro since 1977.

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